Philosophy

Feed Feed

OUR NUTRO FEED CLEAN™
PHILOSOPHY

There is no greater privilege than being loved by a pet. There is also no greater responsibility. All the “life” in your pet’s life is dependent upon the choices you make, and because a pet’s food energises them from the inside out, no choice is more overwhelming than how to feed them.

“What is the best way to feed dogs and cats?”. That is the question at the heart of our brand. It’s the journey we’ve been on for nearly a century, and each day the NUTRO™ brand promises to strive to find a better answer. Ninety years ago, we pioneered natural pet food. Today and for the future, we are setting a new standard: NUTRO. FEED CLEAN™.

Commitment Commitment

OUR COMMITMENT TO CLEAN

A pet’s food energises them from the inside out, and NUTRO™ clean recipes are simple, purposeful, and trustworthy- made of real, recognisable ingredients. Each of our Pet Food recipes are clean. NUTRO™. FEED CLEAN™.

WHAT EXACTLY DOES CLEAN MEAN TO US?

SIMPLE

We will never add artificial preservatives, flavours, or colours. We will not use ingredients like, wheat, or soy protein.

PURPOSEFUL

We will produce nutrient-rich food, ensuring every single ingredient serves a precise purpose and making a high-quality protein the foundation of each recipe.

TRUSTWORTHY

We will protect the integrity of the food at every stage of the process, sourcing from trusted suppliers, preparing only in trusted facilities, and rigorously testing for quality and safety.

EVERYTHING THEY NEED AND NOTHING THEY DON’T

BENEFITS OF FEEDING NUTRO™

TAIL WAGGING

Help your dog feel healthy and happy with a complete meal from NUTRO™.

PLAYTIME

NUTRO™ recipes give dogs the energy they need to be active and playful.

SHINY COAT

NUTRO™ recipes are crafted to promote healthy skin and a soft, shiny coat.

FULL LIFE

Tailored recipes for life stages and breed sizes provide necessary nutrition for a full life.